Attributed to the great American author Mark Twain, the famous quote has special relevance when discussing the condition of custom mail services. Although email receives most of the attention when it comes to marketing through the written word, it is a well-thought-out custom mail services campaign that can separate your brand from the competition.
Incredible Response Rates
All-in-one mail services have always led the way in generating the best response rates. A study conducted in 2018 by the marketing and trade association Data & Marketing Association (DMA) declared in-house lists returned a response rate of nearly 10 percent. The email response rate of five percent for in-house lists pales in comparison. For customer prospect lists, direct mail generated a response rate of five percent.
Opened and Read
Do you toss mail into the trash if you do not know the sender? There is a misconception that we send mail most of the mail from unknown senders into the trash bin. However, the United States Postal Service (USPS) states 53 percent of Americans read the direct mail sent from unknown senders, while another 21 percent of Americans at least perform a scan. The same cannot be said about emails sent from unknown senders.
According to a study conducted by Epsilon, nearly 60 percent of respondents to a study agreed with the following statement: “I enjoy getting postal mail from brands about new products.” The primary reason for the strong approval rating is direct mail has been around since the advent of the Pony Express, while electronic mail remains in the infant stage of development. Something that you can fold and put into your pocket represents a much more powerful way to promote a product or service than a fleeting digital advertisement.
Effective at Target Marketing
All-in-one mail services allow you to create custom mailing lists that target your audience. You have the tools to go well beyond the custom targeting technique of using names and addresses. Targeting your audience based on factors such as age, occupation, and purchase preferences help you increase your conversion rates. Direct mail is by far the most effective strategy for running a personalized marketing campaign.
We receive many questions concerning all-in-one mailing services and one of the most frequent questions that we get concerns tracking results. You can track the results of your direct mail campaign through a website landing page, a customized business phone number, and/or exclusive offers made to promote a product or service.
Improve the rate of return on your marketing dollars by using a promotional tool that has staying power. Learn more about how our all-in-one mailing services can help you attract more customers.