A major part of your job as a real estate agent is getting your name and property listings out there for property owners and buyers. You might pass out cards at networking events or use referrals from prior clients, but are you utilizing custom mail services to send out glossy flyers?
If they’re not a part of your marketing strategy, you’re missing out on an opportunity to boost your outreach. And if you’re already sending out flyers, take another look at your image quality. One of the vital elements of real estate flyers, aside from the graphic design, are the listing images.
Draw the eye and pique interest
Sort through your mail for real estate flyers and note which images capture your eye more than the others. Are they larger in size? Do they have higher resolution? Which property features are more attractive spread out on the flyer? Which staging designs look better, and at which angle? Take inspiration from the images that pop out and try replicating them for your own listings. The higher quality your images, the better chance you’ll have at drawing eyes to your flyers, and not competitors.
High quality images will also pique higher interest in people looking to buy or sell. With the right design, you could lead people to view your online listing—or attend an open house. For those looking to sell, a well-designed flyer will put you on their mind as a potential partner. You’ll stand out from the real estate crowd as someone with an eye for staging.
Show professionalism and experience
Quality imagery is a powerful way to showcase your expertise. Your audience can tell a lot from how you layout your listing flyers, from copy to imagery. If you have a large portfolio of recent sales, pending sales, or upcoming listings, you can list them out on one side of the flyer and have property images on the other side. You could highlight a major property you’ve recently sold or put on the market, or a few mid-list properties.
Your flyers will show your thorough understanding of the real estate industry, from staging essentials to selling. High quality images will show off your staging while your copy will prove your business and negotiation skills. A mail services company can help you put together your first flyer design, determine the right addresses to send them to, and take care of distribution. Custom mail services can help you with other design elements of flyers, such as determining flyer material and size.