Adding a new provider to your marketing strategy can be difficult, especially if it’s your first time incorporating their services. How do you know they’re the best option? There are three main traits you should look for when considering your first custom mail services company: service expertise, quality products, and attentive customer support.
Expertise in a range of services
Perhaps the most important factor of a trustworthy mail services provider is their experience. Look through their offerings and service descriptions. Do they sound knowledgeable and confident in their abilities? Do they offer NCOAlink services that update your mailing lists when customers file permanent change-of-address records with the USPS?
Does the mail services provider you’re considering have an online portfolio of samples? If not, do they allow potential clients to stop by and view sample products? Custom mail services can run a high price if they play a major role in your marketing strategy. Don’t take a chance on a company if you can’t confirm the quality before purchasing a service package.
Another sign of quality is if the provider has been in business for a long time and has long-lasting relationships with clients. Also confirm that the provider has functional equipment, trained staff members, and a reasonable turnaround time. If the provider is confident in their services, they won’t hesitate to share information about their expertise and examples of successful direct mail campaigns.